As the FIFA World Cup 2026™ reaches its final weeks, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, is transforming The Standard Biergarten, High Line into Pitchside Club NYC, a premium 21+ soccer social hub where fans can gather to watch the tournament's biggest matches.

Open to the public from July 14-19, Pitchside Club will host watch parties for the Semi-finals and Final, alongside exclusive programming, live entertainment, giveaways and special fan experiences throughout the week.

Programming highlights include:

Daily DJ sets and additional fan activations will also take place throughout the week.

NOTE: Fans 21+ can view the full schedule and RSVP for free timed entry at: www.michelobultra.com/pitchsideclub.