Event Type: Pop-Up / Food & Drink / Sports  

Start Date: Sunday, June 28, 2026  

End Date: Sunday, July 19, 2026  

Time: 11:00 AM – 7:00 PM EST (Note: Extended hours on select dates based on match schedules and Brookfield Place hours)  

Location: The Winter Garden at Brookfield Place - 230 Vesey St, New York, NY 10281  

Cost: Free to enter (Open to the public; 21+ for bar and conference room areas)  

Event Description:  

With the FIFA World Cup 2026™ weekday matches falling right in the middle of U.S. working hours, Stella Artois is helping New Yorkers catch every moment by turning Brookfield Place into the ultimate “Work From Bar HQ.”  

From June 28 through July 19, skip the office and bring your laptop to our premium sports bar pop-up. The WFB HQ has everything you need to balance your workday and your passion for soccer, featuring ample seating, high-speed WiFi, outlets, and massive TVs to catch every second of the action.  

Want to take a meeting? Book our sound-proof conference room equipped with complementary Stella Artois 0.0 on tap. Need to blow off some steam? Check out the soccer pitch and gaming zone, open to fans of all ages.  

Bring your coworkers and come enjoy a cold Stella Artois or Stella Artois 0.0, grab some food for purchase, and experience the energy of the stadiums outside the stadiums.