The Soft Life Pop-Up: An OREO CAKESTERS Brand Experience Photo

The Soft Life Pop-Up: An OREO CAKESTERS Brand Experience

START TIME
12:00 PM
ADMISSION FROM
Free
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22 Little West 12th Street Meatpacking District, New York, NY 10014

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• Events • The Soft Life Pop-Up: An OREO CAKESTERS Brand Experience
OREO CAKESTERS is inviting fans to experience the softer side of snacking with “The Soft Life” Pop-Up: An OREO CAKESTERS Brand Experience, a free, AMSR packed event. Designed to bring the treat to life through the senses, the free, public pop-up experience lets OREO cookie lovers see, touch and even taste what it means to be truly soft. 

Fans will be transported into a new reality with softness found at every turn:  

  • A soft-baked bakery counter where guests order OREO CAKESTERS-to-go, presented like pastries.  
  • An interactive giveaway experience featuring numerous OREO CAKESTERS merch items.  
  • A cloud pillow pit with an overhead mirror for photo opportunities.  
  • A scent discovery station 
  • Custom-branded Airstreamcamper parked outside, offering a preview of “The Soft Life” Summer Tour.  
 
22 Little West 12th Street Meatpacking District, New York, NY 10014
New York, NY
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